Senior Staff Product Designer
User Experience Design Lead
Product Design and User Experience Lead
  • Working across diverse products and teams in Intel’s Software and Services Group.
  • Create and design the UX vision for the projects in which I am involved.
  • Lead the effort to help teams build and execute to this vision.
  • Products and projects: Intel Digital Store, Context SDK, Mashery API Management, IoT Service Creation Platform
Senior User Experience Designer, Frontend Developer (consultant)
  • Part of a small engineering team responsible for building an analytics platform that provides customers the precise value of a brand’s appearance in media content, whether it be on a movie screen, television, or mobile and digital devices.
  • Provided the design direction and vision for the end product.
  • Deliver HTML and CSS to .NET engineers for production implementation.
Senior User Experience Designer, Frontend Developer (consultant)
  • Helping to drive the conceptualization of a centralized portal, giving customers a view into the company’s three lines of business: content acceleration, cloud computing, and cloud voice.
  • Produce visual design mockups and interaction models as needed to validate concepts.
  • Deliver HTML and CSS to Java engineers for development.
  • Be a User Experience advocate and guide for team members.
Senior User Experience Designer
  • Part of Nike’s Product Creation Solutions organization, responsible for delivering enterprise-class tools.
  • Collaborate with business analysts, product owners, and engineering teams to ensure user needs and business process requirements are incorporated into system design solutions.
  • Produced process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors to end-users and stake holders.
Senior User Experience Designer, Frontend Developer
  • Lead user experience and user interface design for enterprise-level custom .NET web applications.
  • Hands-on designer, providing design compositions and mockups to external clients and internal development teams.
  • Develop prototypes with HTML/CSS.
  • Provide direction and best practices for integrating user experience concepts into an iterative, agile environment.
Senior Producer – Home Services Vertical
  • Develop short- and medium-term strategies for website development and growth based on traffic, search engine keyword analysis and business priorities.
  • Manage the editorial tone and direction, and content of web properties, coordinating with changing business priorities and audience.
  • Work with a cross-functional team of developers, content editors, and designers to successfully execute those strategies.
  • Coordinate with related teams, such as editorial team, social media, data services, creative services, and engineering.
  • Identify high-growth and high-revenue opportunities, and taking the lead on executing them, measuring them and optimizing their performance on each online property.
  • Seek marketing opportunities and improvements and interaction with the client account managers.
  • Ensure growth of traffic, revenue, conversion rate and revenue per visitor.
  • Daily reporting on the performance of each site and troubleshooting of problems.
Director of Web Development
  • Managed a small agile team of developers and content editors to maintain and grow
  • Worked with management team on overall site strategy to grow site traffic while ensuring the best user experience for our customers.
  • Ensure that business requirements are clearly defined and executed properly for all development projects.
  • Responsible for guiding development of internal web applications.
  • Drive creative direction and user interface design for all sites and applications.
Senior Strategist / Information Architect
  • Responsible for gathering requirements, wireframes, and documentation of application flows.
  • Provide recommendations on site strategy and insight on usability.
  • Frontend developer as needed on projects. Proficient with HTML, CSS, and standards-based development.
  • Clients include Nike, Intel, Tektronix, Travel Oregon, Embassy Suites Waikiki, Waikiki Beach Walk, Provenance Hotels,
Art Director / Frontend Developer / Information Architect
  • All-around web designer and developer.
  • Versatile team player who fulfilled multiple roles. Depending on project requirements, either was the Art Director, Frontend Developer, or Information Architect – or all of the above.
  • Clients include Oregon Health & Science University, Siemens AG, SOLV, Wells Fargo, Ron Tonkin Automotive, XTERRA, Subaru Primal Quest, Tonkin Torp, Oregon Graduate Institute
Likewater Studios
Independent Consultant

Work with clients to define and refine their online strategies, and work to execute on those strategies. Recent clients include:

  • Mike Silva International
  • Sitka Technology Group
  • Forever Changed International
  • Luis Palau Association
  • Romainiacs Intelligent Research
  • David Douglas School District
  • Atlas Consulting
Adjunct Instructor

Part of Pacific University’s Media Arts Department, adjunct instructor for spring semester teaching Information Architecture for the Web.

B.A., Business, Management Concentration, Chinese Minor

Capital Normal University
Chinese Language Studies 1996 – 1996